Ito's text is about amatuer media production and its importance for future media production. Ito also introduces the three key components of amateur media productioin: participation, innovation and reputation. Ameteur is influential on the social network side of the spectrum, and he uses coulton to demonstrate this spread from amateur to pro. For innovation, he uses the idea of lip singing and syncing. It demonstrate the aspects of culture but transform it into a genre of its own. Numa Numa gave birth to the innovation of the lip sync and it became a hit. Lastly he presents teh concept of reputation through anime subbing. These subbers earn their reputations through the work they do, the speed the quality of how they do it give them their reputation.
How far can innovation get?
Lessig discusses the idea of piracy on youtube. The dancing baby's parents got sued for using prince music for their video, which they put on youtube, but the cause was ruled in favor of them and no rights was violated. He then presents the idea of permission and legal aspects with ono. The process is time consuming and costful. Next he addresses how remixes is then became also piracy and is taking to court.
Copyright laws is needed, and piracy is a serious crime, why should it be taken lightly?
Could piracy ever be prevented?
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