jenkins

the book is about the relationship between three concepts-media
convergence, participatory culture, and colll"ctive intelligence.
convegence a word that manages to describe technological, industrial, culural
social changes depending on who's speaking and what they think
they are talking about.

In his introduction, Jenkins introduces the topics he will be discussing in his text.
Chapter two focuses on the blurring line between entertainment and brand commercials.
Chapter three focus on the matrix and transmedia story telling, uses medai to advance technology.
Chapter four and five focuses on star wars and participatory culture, and how fans shape media.
chapter five focuses onharry potter and the political participation.
chapter six focuses on convergence and how popular culture transform into public culture.
He emphasises on the concept of convergence and how convergence is changing the world around us. The advancement in the digital revolution has forced people to adapt and accept its arrival. one situation where Jenkins was force to adapt is when he wanted a single function phone but single function phones was no longer made, thus he has to purchase a new more modern phone. Jenkins also stated that, even with the knew technologies old media does not disapear, but instead teh tools that is used to transmit the media had been altered. The technology is being used in various ways, and is being converge into different type of media.

Chapter four does relate to what jenkins is discussing in his introduction. The idea of convergence is very apparent in this chapter. From ones home to theweb to the viwing public of the star wars parody is an example of convergence. But, through this ease of acces and usage, Jenkins also stated that it is easier for media companies to control what took place, which is in a way a lack of freedom and a take away from DIY culture. If somethign threatens teh hollywood industriess then there will be problems, but like home videos if the film doesn't leave the home it does not threaten hollywood, but if its leak into public then theres an issue of copyrights. Jenkins wants use to see the DIY within this new culture, he states"Fan digital film is to cinema what the punk DYI culture was to I music.". He portrays this home style video making to be a DIY culture. He also talks about how amateurs create and alter medai through photoshop and creating their own images of the film. He believe that parody and amateur films is part of the american culture, it must be distinguish apart from profit making and, be considered as a culture and accept that this DIY act is benefitting the producers as well.

my project is going well, the difficult part finding the rest of the materials i need, which is kind of difficult to find at thsi moment in time(lack of time to go to the store). I'm about half way finish withthe project and so far it have took me numerous countless hours to get this to the stage its at. There was some planning to do and some repair when the paper wa torn or defective. I hope the remaining work will be easier, since the blueprint has already been figured out and the basic structure has already been composed.