jenkins 2

Jenkin discusses the importance digital tool and media on presidential elections. He believe that fro years the popular culture had been strongly influence by media, especially during the elections and campaigns. He also stated that political candidates strongly uses digital tools to publicze their campaging. One event he present was with trippi and how he raises money online. He set up a blog to publicize and to gain money. John Kerry also sought to use this tactic. Dean also uses radio as well, he sated "peopel hear my voice on the radio and go donate".

Another event that was important to discuess is the Vush and vietnam event. After Bush duck the draft, their was a blog  out discussing why was Bush allow to do that, It was because of his family privilleges. The media saw this but didn't pay much attention to the issue. This is one thing that Jenkins emphasises on, the accuracy of blogs and public media. He uses the Kerr/Bush campaign to represent this. The online stats stated taht Kerry was up on votes, but in reality Bush was the one leading in votes.

He talks about average people participating in campaigns through blogs and digital tools. This helps to advertise, criticize and publicize things. I cannot imagine myself doing anything like this as of now, but I think it could be fun and interesting to give a voice to supprt what yu want. Like when they  introduce the meetup site for nerds to keep contact with each other and to petition, I could see the enjoyment in that. Today, especially during the upcoming election, people are using media left and right to criticize and publicize their candidates, even if some are lies. For example, people give money to publicize scott walker on teleevision, but the facts arent neccesarily accurate.

Though Jenkins test I begin to see craft in many ways. He present the idaa of digital craft and craftivsm and craft for advertising and publicizing. The popular culture is changing each decade with each new media creation, and people is started to manipulate each tools to their goals. Jenkin present digital craft as a tool to express ones thoughts and converge the information with other medaia tools. The emotional aspect of craft can be seen through these examples Jenkins presented. The idea of expressioin and doing something one likes. In its own way digital works can be consider a craft, more likely to be call digital craft.